5- Steps To Raise Brand Awareness

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5- Steps To Raise Brand Awareness

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin

A brand is something that is recognised by the clients. To create a brand and make it popular among people you need to create brand awareness. You might be thinking about the ways in which you can create brand awareness among the relevant crowd. Let’s have a look at the ways which will enable you to create brand awareness. 

What is Brand Awareness?

Brand awareness is considered as a way in which the customers recognize and remember your business or company. Brand awareness is making the audience familiar with the brand’s logo, products and services. 

“Products are made in the factory, but brands are created in the mind.” 

                                                                                            – Walter Landor

Why is Brand Awareness Important?

Brand awareness helps people understand the necessity of any organization and get familiar with its branding, products and services. If you create brand awareness among the targeted audience then you will be able to capture the mind  and attention of the customers and make them search and buy your products online. 

1.Social Media Marketing

The first thing you need to prioritize while creating brand awareness is Social media marketing. You need to keep in mind that you need to go where your customers are. For example most of the crowd spend their time either using Facebook, Twitter, Instagram or other apps or sites on social media, to create brand awareness you need to visit those sites and create your brand awareness. 

You need to find out the best social media platform for marketing your brand and creating brand awareness, also you need to visit the social media platform on a regular basis. Creating valuable and interesting content will prove to be an important aspect in defining your presence on this best social media platform for marketing your brand. 

Usually people tend to visit the social media platform for humour or entertainment purposes, if used in a proper way, this can be a great tool for creating brand awareness.

2. Building Healthy Competition

Each company and brand is thriving to create brand awareness. Much competition prevails among products and services of various companies, but the customer is capable of understanding which brand best suits his needs. Sometimes brands create healthy competition among themselves and this will lead to pooling of resources and creating a brand. For Example Soft drinks – Fanta and Mirinda advertisements had shown indirect rivalry in their advertisements which had helped both the companies in creating brand awareness and boosting their sales. 

3. Develop Public Relations

 Public relations is closely related to branding and marketing is closely related to generating revenue. Public relations plays a vital role in creating brand awareness among people. It is a cost effective means of making your brand famous. Usually small and medium sized businesses focus mainly on SEO and finding the best social media platform for marketing. They miss out on having any form of Public relations in their marketing strategy. Press coverage can prove an excellent means for creating brand awareness as it is a free form of advertising and covers a huge crowd with its wide circulation. 

 “If I was down to my last dollar, I would spend it on public relations.”

                                                                                                                  – Bill Gates

4. Share Infographics

To create brand awareness among new customers and to increase sales and your company’s profitability you will certainly require a few shares on the best social media platform for marketing purposes.The most preferred form of shareable content is infographics. As infographics bear the capability of attracting a customer’s attention. They are easy to understand and interpret, visually engaging and consume less time when compared to a regular article read. 

5. Use Better Keywords For SEO 

Search engine optimization (SEO) plays a vital role in creating brand awareness. SEO with the right keywords ensures that your website is displayed on the search engines like Google. To have an effective SEO you need to choose the right keywords based on your industry. Keywords are the words which your target audience is searching for on the internet to come in contact with a company similar to yours. 

Once you have identified the right keywords, you need to create content based on those identified keywords. For example if you are working for a digital marketing agency and you find that most of the crowd is searching for the best social media platform for marketing, then you can use the keyword as the best social media platform for marketing and incorporate the same into your headline  and image titles too. 

SOL Digital is the perfect blend of a digital marketing agency with a creative flair. Via BTL, ATL and TTL services, SOL Digital can be your one stop solution for comprehensive brand needs. Toshiko, our digital marketing expert, will help you in having a perfect strategy for creating your brand and  brand awareness. 


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