A Professional’s Approach To Selecting A Creative Digital Marketing Agency
Choosing a creative digital marketing agency to work with can be a difficult undertaking for business owners. You may be aware that you require assistance with a rebranding or marketing strategy, but knowing where to begin is another issue.
Allowing agencies to compete for your business is a wonderful approach to ensure that your money is well spent. The pitching – or procurement – process will assist you in determining what you require and directing you to the finest creative digital marketing agency for the job. It’s broken down into three sections.
- The pre-pitch phase is the first step in the pitching process.
Prepare your objectives and how you believe this project will meet them before you begin your search. Setting clear goals will offer both parties an excellent starting point. You don’t need a detailed strategy — the successful creative digital marketing agency can help with that – but it will provide both sides a good starting point.
Next, seek referrals from your network and thoroughly investigate each lead. While you may prefer to work with a local agency, contemporary technology allows you to collaborate with agencies from all over the country, if not the world, so don’t let location limit your options.
When you’ve reduced down a list of agencies, you should conduct the following research:
Examining past work as well as case studies
Have they worked on projects in your industry of a similar size and scope? Is there anything about return on investment mentioned? Although an agency’s previous work may appear to be impressive, does it work?
Examining the agency’s resources and financial history
While smaller firms may be a good fit for you, make sure they have the abilities and resources to do all jobs efficiently and successfully if you require full-service help.
- Relationship building
It’s a good idea to have a “chemistry meeting” with a creative digital marketing agency before asking them to pitch. This is a great time to talk about your aims and answer questions from their perspective, while you figure out if you want to meet with the folks you’ll be working with in person. In the long term, these meetings can save you a lot of time.
At the chemistry sessions, invite a maximum of three agencies to pitch. Decide whether you want to see their creative ideas so you can determine how they plan to respond to your brief, or if you only want them to deliver a top line of how they’d handle the brief when you ask them.
You might have to pay for their time if you want unique ideas. This will be determined by your budget. Even if you’ve met the agencies previously, make sure to supply as much information as possible when inviting them. If you’re imprecise about what you want, you can end up wasting time with inappropriate responses.
- The elevator pitch
You won’t be given unique solutions to your problem unless you specifically request it and pay for any time spent on it. Many reputable agencies will not propose free creative solutions unless they have previously agreed to do so.
Instead, they’ll make recommendations for how they’ll handle your problems and how much it will cost. The creative digital marketing agency that stands out is the one that has done the most research into what you need and how you’ll get there, as well as the one with whom you feel most at ease.
Your main goal is to find a professional, reputable creative digital marketing agency with whom you can build a long-term relationship. Some agencies will have wonderful ideas, but if you don’t get along or there’s a lack of communication and understanding, those fantastic ideas will become quite costly. Even if you’re looking for a short-term assignment, you should consider building a long-term partnership. You may not need to hunt for another agency for future work if the firm you choose gets the outcomes you require
A glossary of terminology used in the creative digital marketing agency
It’s easy for any company to get caught up in industry jargon. Here are some terms you could hear from a creative digital marketing agency, along with definitions:
Brand – Often misunderstood to simply refer to a company’s logo or name, “brand” actually refers to how others perceive your company and what your name and logo signify to your customers.
Positioning – refers to where your company fits into its industry. Waitrose, for example, is associated with high quality, while Aldi is associated with reasonable pricing.
Brand equity – is the monetary and strategic value of your brand. The value of a brand will also be influenced by customer loyalty and market share.
PPC (Pay Per Click) – advertising is an extremely cost-effective technique of advertising if done correctly. In this case, the cost of your ads on social media, search engines, and other websites is determined by how often people interact with the campaign.
A challenger brand – is a new, viable brand that is gaining traction in a market that is currently dominated by established brands.
Differentiation – What makes you stand out from the crowd in your industry? This should be used to establish your positioning and primary messaging in your business and marketing plan.