An Interactive Digital Agency’s Tactics for CTA (Call to Action)

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An Interactive Digital Agency’s Tactics for CTA (Call to Action)

Whether it’s at the end of a video where you’re asked to like, share, and subscribe, or even a pop when you visit a website, you must have seen these small things like sharing and signing up messages popping up every once in a while. 

These are called CTA or Call to Action. A digital marketing company creates pop-ups, end of the content messages, adds links, sign up forms for newsletters, etc., to get people to engage with the brand. More importantly, it’s a great way for companies to boost their website traffic. 

But why does an interactive digital agency uses for CTA to market your brand when most of them don’t even increase sales? CTA is an easy way to keep in touch with your customers. Even if they don’t purchase anything, when they are in any way “subscribed” or in the brand’s list for marketing, the online marketing firm will create content and offers specifically tailored to them in the future. 

However, the challenge that even top digital marketing agencies face is how to get people to engage or carry out the CTA. For that, they implement certain CTA tactics. Here are some tactics an interactive digital agency uses for CTA to market your brand better.

  • More Than One CTA

A simple pop for a 10% discount or even a newsletter isn’t enough for the users to comply. So while you have a pop-up at the start, use the same or similar CTAs elsewhere or even follow up the CTA with another CTA to increase the CRO (Conversion Rate Optimization). 

For example, if there’s a CTA for using a buy 1 get 1 offer, add another CTA that suggests the customer explore more options, subscribe to a premium/membership to get more offers, add a certain amount of products to get a freebie at checkout, and so on. 

  • Strategize the CTA Location

One of the most crucial things a web design and digital marketing company has to pay attention to is where the CTA will be placed. If it’s placed anywhere in the middle of the content, people are less likely to use it. 

So, a content marketing agency will not only make sure they are designed in a way that stands out from the rest of the content but also that it’s placed away from the majority of the content. Usually, they are used as a pop-up, at the top of the page, at the bottom of the page, or in the margin. 

  • Have a Clear Message 

One big reason why your CTA might be failing is that the text is unclear. It can either be that the text is too lengthy or not enough to tell the customer exactly what to do. So, your text should be minimal with a clear message. 

However, while it’s important to keep the text minimal, you must give some context to what the customer will gain from complying with the CTA. For example, an effective CTA would say, “Sign up for exciting offers, newsletter, and exclusive content”, rather than simply stating “Sign up for our annual membership for exciting content”.

  • Create Contextual CTA

When an interactive digital agency creates CTA, they make sure that it has some context to the content for which it is used. Otherwise, the customers won’t understand how to use it or might simply ignore it. 

So, a CTA for the website’s home page is usually pop-up for newsletters, discounts, memberships, and so on. Similarly, for a blog post, the CTA would be about liking and sharing the post, contacting for more information, and so on. 

  • Give Solutions to Problems

A lot of times websites will have CTAs but they won’t be as effective since they simply state what the customer can get from the website. Rather, a good digital creative agency will talk about the problems and use the CTA to give solutions. 

For example, for a dentist setting up a website, an ideal CTA would be to ask the user about a problem and give a solution. 

“Do your teeth hurt after eating cold food? It could be dentin hypersensitivity. Call us today to book an appointment.”

We hope this article helped you understand what tactics an interactive digital agency uses for CTA. A digital web agency will create CTA’s to ensure that not only do the customers continue to engage with the brand but also decrease the bounce rate of the website. More importantly, CTAs are added to tell the customers what they need to do to gain something from the brand, be it discounts, memberships, trials, etc.

Toshiko’s Tip of the Day: Just like planning the content for the website, the interactive digital agency will plan all the CTAs from the total number of CTAs to how they will be displayed on the screen. 

If you need assistance in marketing your brand, our team of dedicated professionals at SOL Digital will be happy to help. With several years of experience and even more happy customers, we are the one-stop for all your marketing needs.

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