Are You Making These Branding Mistakes? A Digital Marketing Website’s Guide
Why do you think certain brands, even if they are a small business or a startup easily climb to the top in a few years’ time? Well, it all boils down to the branding their digital marketing agency does.
What is Branding?
Branding is a marketing concept used to create an identity for the brand and help it stand out in the target market and among the target audience. It is also responsible for creating brand loyalty among customers through consistent experience for the customers.
Some classic examples of great branding include Apple, Google, Starbucks, Zara. These brands have aced their branding making the brand name almost synonymous with their products.
What are Some Branding Mistakes and How are They Corrected?
Companies on their journey towards growth, often make branding mistakes that prevent them from moving forward. When it comes to small businesses and start-ups that don’t have extensive resources at their disposal, taking the right steps for their company is the only way for them to survive. Still, it is common for them to make mistakes.
Here are some branding mistakes companies make and how a digital marketing website works to correct them.
- No Brand Guidelines
An absolute sin in the branding process for any company would be to not have brand guidelines. But if almost everything is the same, does a marketing design agency really need to have brand guidelines to follow?
The answer is yes. Brand guidelines are the foundation of your brand’s communication and philosophy. Everything you put out to the world is based on these guidelines. Lack thereof will only lead to inconsistent content and communication. In addition, it may seem like your brand is an imposter even though you are genuine.
For example, if you were to use the brand logo in a social media post and a billboard, the size, color, dimensions, everything needs to be the same in both of these. Your logo can’t be too small or a different color on your social media post compared to the billboard.
- Bad Brand Logo
A picture is worth a thousand words, is quite a popular saying and even more relevant when it comes to the brand logo. More often than not, when companies are creating their brand logo, they simply choose a design they feel “looks nice” rather than it having to do anything with the brand, its messaging, etc.
When that happens you might end up something that strains the eye or is simply too confusing to even comprehend anything. In doing so, your brand comes across as untrustworthy or creates a negative impression among prospective customers.
In such cases, the digital marketing website will follow the brand guidelines and create a logo that goes with the brand, its message, and its philosophy.
- Ignoring Public Opinions
Today, people reject brands that don’t come across as genuine or listen to their audience. While your ideas might seem like a hit, the real judge of it will be the customers. When you ignore critique, you make your brand seem ignorant and neglecting. This not only creates a brand perception about your company but also shows that you care about customers and their wants.
A good digital marketing firm will ensure that not only are your customers heard, but their opinions are also taken into consideration, and amends are made accordingly/
- Hopping on Trends
While topical marketing and trend hopping is beneficial for your brand to stay relevant and in the loop with what’s happening in the world, a good digital marketing website won’t rely on just that for your brand to stand out.
When you rely heavily on trends, you aren’t offering anything new or authentic to the customers. In other words, it might just seem like a rehash of what’s been done before. In doing so, your company won’t be able to create a stronghold on its target audience or create brand loyalty.
For this, your digital creative agency will think about the long-term and formulate branding strategies that set you apart from your competitors.
We hope this article helped you gain insight into the branding mistakes companies make and how a digital marketing website works to correct them.
While these mistakes might seem so drastic and come across as minor details, to say the least, in the long run, they do affect the way customers perceive your brand and how your digital marketing company markets the company, its products, and services. More importantly, they can make your brand seem untrustworthy and inconsistent.
Toshiko’s Tip of the Day: If you’re adding any links or codes for your content or any landing page, ensure that they work. If it doesn’t it makes your brand seem untrustworthy.
If you need assistance in marketing your brand, our team of dedicated professionals at SOL Digital will be happy to help. With several years of experience and even more happy customers, we are the one-stop for all your marketing needs.