Essential Influencer Marketing Tips from a Top Digital Agency
With the wave of social media, it comes as no surprise that people have managed to find a way of living off of it. This brings in your influencers. From silly dances on TikTok to artists with time lapses of their drawings, vloggers, amateur chefs, the list goes on when it comes to how influencers make their living.
But how does this benefit a company? These influencers, if put in the simplest way possible, influence people, whether it is to buy a new lipgloss, create a new dish for dinner, or DIY an outfit from an old shirt. In other words, their reach and niche in certain categories help online marketing companies increase their outreach and market themselves to a wider and newer set of audiences with just a post.
Here are some essential influencer marketing tips from a top digital agency that every brand must know.
- Choose the Right Kind of Influencer
As we discussed earlier, there are several kinds of niches with thousands of influencers creating content for. So, it goes without saying that apart from finding the niche, you also need to find the right kind of influencers.
For example, as a skincare brand, you will reach out to beauty, skincare, and even lifestyle influencers. However, how do you find the right kind of influencer for your brand?
After finding your niche, you need to narrow down the influencers based on their followers. Remember, the more followers an influencer has, the more will they charge you for the collaboration. When you find the right influencer that matches your target audience, you need to focus on their content, aesthetic, voice, and see how they will make the promotion seem as natural as possible.
- Ensure You Both Have the Same Target Audience
One of the biggest tips any top digital agency will give you is to ensure that both your brand and the influencer you collaborate with have the same target audience. After all, there’s no point in collaborating with a beauty influencer if you have a food brand.
Then again, the audience that each influencer caters to differs too. For example, while there are 20 beauty influencers with whom you want to collaborate, however, if your target audience is women in their late 20s or ones who prefer a luxury brand, then your list might come down to, say 11. Thus, the content and products you want to market must be relevant to the audience and should be accessible to them.
- Look Into Their Previous Collaborations
A great way a digital marketing company researches and finds the right influencers for your brand is by looking back at their previous collaborations. While the enormous number of followers is important, there’s one important thing you need to look for—their manner or promotion, or in simpler terms, the content they create to market the brand.
For your brand to achieve its marketing objectives, it’s important to know how well and how much traction and engagement the influencer can bring in. Remember, that apart from the marketing objectives, the influencer must be able to boost your brand awareness by creating content that resonates with your brand message.
- Focus on What You Bring to the Table
A top digital agency working towards influencer marketing will focus on making the offer seem as exciting as possible for the influencer apart from the monetary compensation. Similarly, you need to emphasize what you can bring to the table in terms of added benefits.
Are you hosting an event for the promotion of the product? Will you promote them on your social media? Is there a chance that this will turn into a long-term collaboration?
We hope this article helped you understand the essential influencer marketing tips from a top digital agency that every brand must know.
Influencer marketing is not just about what you gain from the collaboration. Look at the bigger picture and focus on establishing a great relationship with these influencers. In doing so, even if there isn’t a collaboration, the opinion they have of you will be positive and they might recommend your products and services without being paid.
Moreover, it might even open doors for future collaborations, and even if they turn you down, the good word about your brand will make it easier to find other influencers.
Toshiko’s Tio of the Day: After your influencer campaign, if you had a great time working with these influencers, you can extend your contract. Additionally, you can also consider sending them a gift, such as your products. This will help you build a good relationship with them even without collaboration.
If you need assistance in marketing your brand, our team of dedicated professionals at SOL Digital will be happy to help. With several years of experience and even more happy customers, we are the one-stop for all your marketing needs.