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General Questions

What is Digital Marketing?

Digital marketing refers to the online promotion of a brand, product, or service by a digital marketing company or professional. As an umbrella term, it includes a variety of activities including, social media engagement, social media marketing, search engine optimization, influencer marketing, content marketing, email marketing, and much more. Unlike traditional media, all the content created and marketed is digital.

What is a Digital Marketing Agency?

There are endless definitions of a digital marketing agency or a digital marketing company, but let’s cut to the chase. At Sol Digital, we believe, a digital marketing firm is the creative and marketing custodian for your brand when it comes to building an online presence.  They strategize, ideate, and execute content, campaigns, and much more to create an online presence that is relevant and interesting to the company’s target audience and pushes them to take the required action.

What does a Digital Marketing Agency do?

An online digital marketing agency offers a variety of services for creating a brand presence online. They carry out online research, formulate an online brand strategy, build, execute and manage the campaign, and provide you with ROI and success reports. Moreover, they create and market SEO-friendly content, carry out content marketing, lead generation, and web development.

How is a Digital Marketing Company different from an Advertising Agency?

While a digital marketing services company primarily focuses on providing solutions for digital media in marketing, an ad agency works for content in traditional media (print, television, radio, and outdoor). So, there’s a chance that they may not have the expertise or tools to handle digital marketing.

What is Social Media Marketing?

Social media marketing is the use of social media platforms and websites to promote and market a brand, product, person, or place. The content usually is a text post, image, gif, video, infographic. Depending on the social media platform, a certain type of content works well for them. For example, videos work best on Instagram.

How is a Social Media Marketing Agency different from a Digital Marketing Company?

Social media marketing comes under the umbrella term of digital marketing. Under social media marketing, content is marketed on social media platforms. Today the terms, social media marketing company and digital marketing agency are used interchangeably, but some companies focus solely on social media. In the future, they might become two completely different service providers.

Do all businesses need Social Media Marketing?

According to Backlink, as of 2021, 3.96 billion people use social media. So, in short, yes, all businesses need social media marketing. Moreover, isn’t it better to make one post and increase outreach to the world, rather than spending thousands coming up with elaborate marketing strategies? Along the same lines, your target audience won’t be limited to certain countries.  So whether you are a B2B business or a B2C business, wholesaler, or retailer, social media marketing will benefit your business.

Do businesses apart from e-commerce businesses need Social Media Marketing?

It is a common misconception that only e-commerce companies need to promote themselves on social media. In fact, all businesses, across all industries benefit from social media marketing. While e-commerce has a direct link to online sales via digital promotions, social media helps other businesses to build their online presence as a reputable brand. If you tend to see a brand name often, it increases brand recognition and boosts sales.

What digital marketing services or efforts would benefit my business?

While you should have a comprehensive digital marketing strategy that’s common for all channels, the most basic choices are search engine optimization (SEO), social media marketing, and search engine marketing (SEM).

What is the broad spectrum of Digital Marketing Services that an agency does?

A broad spectrum of digital marketing services provided by an online digital marketing company includes Search Engine Optimisation (SEO), Search Engine Marketing (SEM), content marketing, email marketing, social media marketing, website design/microsite development, and online public relations. Also, a digital agency strategizes, ideates, conceptualizes, and executes brand campaigns and content across all online channels.

What is a Social Media Marketing Strategy?

A social media strategy is a plan comprising the brand’s social media goals on how to increase engagement, followers, outreach, etc., and the outline within which the team operates so that there’s enough creative freedom without deviating from the objective.

We believe that social media marketing strategy comprises 3 important components:

(a) A broad framework within which you want to operate.

(b) It has a goal that you need to achieve with the content and campaign.

(c) It has a detailed plan on how to reach the goal

What is Content Marketing?

In simple terms, content marketing is as the name suggests, a strategic method of creating relevant and consistent content to communicate a message to a target audience and urger them to take the required action. So, rather than products or services, a content marketing agency focuses on creating relevant and useful content for customers.

What is a Vlog?

In digital marketing terms, a vlog is a video blog post. First popularized by YouTubers recording their daily lives, it has now branched out creating more creative and dynamic video content. 

Why should I hire a digital marketing agency rather than doing it in-house?

While you could do your digital marketing in-house team, a full service digital agency consists of a team of professionals with specialized skills and decades’ worth of experience that can understand and predict digital marketing trends. As professionals, they have access to special digital tools to create content and campaigns for your brand within a certain budget and time. 

What is a keyword?

A keyword is a common word or phrase that a user types when searching something on the search engine. Search engine marketers ensure that your digital content, especially website content has all the relevant keywords so that your website tops the web search result.

What are page views?

Page view refers to when a page is being loaded or reloaded on a web browser. So, it tells us how many times a webpage has been viewed. However, it doesn’t equate to the total number of people who have viewed the webpage as the same person can visit the page more than once, thus, increasing the view count.

What are Unique Views (UV)?

Unique views or unique visitors refer to the number of people who in a time period have visited one or more web pages on your website. For example, if the same person visits the same web in one day, the server will record 7 page views but only 1 unique view.

What is PPC?

PPC or pay-per-click is a pricing model in digital marketing. The internet marketing agency pays a certain amount to a search engine every time their ads are clicked.

What is a cookie in the digital world and how does it work?

Simply put, a cookie is a ‘parcel’ of information stored as text strings on your phone, PC, or tablet. So, when a website asks you to accept cookies, your browser stores them. In doing so, it can be used to track you and your online activity. Thus, using these cookies, the internet’s algorithms work for you are and help create customized content for you or save login data.

Let us consider Amazon’s cookies that are used to store login information. When placing an order, you fill a form with your address and contact details. Using this information, Amazon does the following:

(a) Assigns you an ID, stores your information in its database, and sends the ID to your browser as a cookie

(b) The ID gets stored in your browser’s hard disk

(c) When you go to Amazon again, the ID is sent back to the server

(d) The server looks up your ID and customizes the web page accordingly before sending it to you.

What is bounce-rate in digital marketing terms?

Bounce rate is used in web traffic analysis. It shows the percentage of users that visited your website but didn’t long enough or clicked on other pages. Whether they accidentally clicked on sites or had no interest in, and went back immediately. But if they were present for more than a couple of seconds, it counts as a page view. If you left it too soon then congratulations, you have contributed to its bounce rate!

What does the word ‘viral’ mean in digital marketing terms?

When certain content is shared multiple times on the internet by different people in a short time it is said to go viral. In digital marketing terms, it is a sales technique that involves organic or word-of-mouth campaign. Social media is an effective tool that has greatly increased the number of viral content.

What is SEO (Search Engine Optimisation)?

SEO or Search Engine Optimization is a way of improving your website’s rank on search engines. Depending on your site’s visibility, you will garner attention and prospective clients towards your business. Search engines rake through data on all websites to give you relevant search results. 

What is on-page SEO?

On-page SEO (or on-site SEO) is the process by which an SEO digital marketing agency optimizes web pages with specific keywords to raise the search engine rankings. It involves aligning page-specific elements like title tags, headings, content, and internal links with keywords.

What is off-page SEO?

Off-Page SEO includes all the activities your digital marketing firm does away from the website to raise your website ranking. Off-page SEO helps search engines gain insight into how others perceive your brand, website, product, or service. Optimizing off-site SEO ranking factors is crucial for improving the relevance of your product in the market. 

What consists of off-page SEO if it is not only link building?

Off-page SEO covers all the activities that take place outside your website. A good digital marketing agency has things like brand mentions, social bookmarking,  influencer outreach, content marketing, white papers, newsletters, newsletters, articles, and social networking in their off-page SEO package. Good public relations and social marketing help with link building.

What is a search engine and how does it work?

Key factors to rank high in the search engine results are website content and its relevancy. Other important factors include mobile optimization, content structure and optimization, usability, accessibility, security, loading speed, and overall domain authority.

What are the major factors for any page to rank on google?

The most important factors to rank high in the SERP of google are website content and its relevancy and the strength and relevancy of backlinks that the website has. Other factors that are also important include mobile optimisation, content structure and optimisation, usability, accessibility, security, loading speed and overall domain authority.

What is re-marketing?

Remarketing or retargeting refers to targeting marketing campaigns to people who have visited your website or mobile application in the past. In this, the content marketing agency strategically targets your ads to these audiences as they browse competitor websites or even make google searches. It can be seen as a way to increase the recall value of the brand and to get them back to your website.

What is affiliate marketing?

Affiliate marketing is like a person in your company that works purely on commission basis. If he/she makes a sale, they get a commission on the sale. So, in digital marketing terms, affiliate marketing is a type of performance based marketing wherein a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The entire gamut of affiliate marketing is a world in itself, however it is important to understand what it is and work towards having affiliates online who promote your products. This is specially true if you are a B2C business.

What is Web 2.0?

Simply put, Web 2.0 is the 2nd generation of the internet. Moving away from HTML coding we can develop and consume content that is more interactive and dynamic. From passive users of the internet, people became active participants with an easy interface.

What are google adwords?

Google AdWords is an online advertising platform developed by Google wherein advertisers pay a certain amount for their advertisements, websites, services, create mobile application installations, and other such content. It can place ads in the search engines results and on non-search websites, mobile apps, and videos.

What is UID and UXD?

UI stands for User Interface Design. It includes a series of screens, pages, buttons, icons, etc that allow a person to interact with a website or an application. UXD stands for User Experience Design. It is a little more complex than UI as it focuses on the user’s internal experience when they interact with the company’s products or services.

What is behavioural targeting?

Behavioral targeting is beneficial for both marketing consultancy firms and consumers. It is the process of the target audience being shown tailored advertising according to their previous web browsing behavior. Thus, the marketed products, services, and content are related to what they have previously searched online. Rather than segmenting people based on demographics and geography, it focuses on their attitudes, preferences, likes, and associations

What are the top tools used by digital marketing agencies?

Performance and analytics are at the core of any successful marketing campaign. One advantage of digital marketing is that its ROI is measurable. Many digital marketing tools are used to measure and track performance. Some of the most famous tools are Google Analytics, SEM Rush, Google Adwords, Keyword Planner, HootSuite.

What is Performance Marketing?

Performance marketing is a service provided only by some of the best digital marketing agencies. It focuses on online advertising and marketing to get qualified leads and sales queries, conversions, and so on. In performance marketing, the focus is on something any sales manager would love – how many conversions and mullah.

How often should I update my website?

Search engines tend to overlook websites that haven’t been updated in a long time. Also, the content is less likely to have the company’s digital objectives. Moreover, to rank high on the search engines your website must have regular updates and relevant content according to the latest digital trends to keep the search crawlers updated that there’s something new on your website. While the updates don’t have to be every day, if you want leads via search engines, you need to be more than a digital brochure.

What is the importance of mobile as a medium in digital marketing today?

Mobile phones are the most used technology today. From browsing the internet to sending memes, the majority of your target audience is spending a good chunk of their day on their phones. So, it’s good that they can see your brand while scrolling through their phones. Mobile marketing focuses on marketing strategies like mobile applications, responsive websites, and messaging, etc.

What are the popular content marketing types or formats?

The most popular content marketing formats used by best content marketing agencies include blogs, videos, newsletters, articles, infographics, ebooks, microsites, case studies, and dynamic visuals, and much more. These are all part of interactive content available online.

How often do I need to create new content or blog posts?

There is no right answer to this question, but it is important to understand that search engines are more likely to rank your website higher if you post often. However, if your content lacks quality, relevant information, and keywords, neither a viewer nor any search engines will choose your website no matter how often you post. So top marketing firms would create good, engaging, and informative content as often as they can.

Should my posts and content be short paragraphs or long descriptive essays?

In content marketing, both short and lengthy content is important. Short content is perfect for social media where people want short and crisp content. On the other hand, lengthy content works better on search engines or when you write content for a blog or website. Hence a good content marketing agency will maintain a balance between the two and choose the appropriate kind relevant to the client.