How a Mobile Digital Agency Optimizes Your Website for Phones

How a Mobile Digital Agency Optimizes Your Website for Phones

Imagine you’re scrolling through your Instagram feed and come across an ad for an amazing pair of boots. What do you do?

Chances are you’ll go type in their website’s name on your phone to see the product. However, the website has several issues like slow loading speed to even a pop-up that takes up the whole screen. So it goes without saying that you’ll exit from the website and move on. 

So, if your website is not optimized for mobiles, you can expect the same outcome for your brands as well. This is why when your web design seo company is creating and designing your website, they will also make sure that it is optimized for mobiles devices too. 

Here is how a mobile design agency optimizes your brand’s website for phones. 

Why Do You Need to Optimize Your Website for Phones?

Many people still assume that creating a website for PC is enough to get website traffic. However, what they forget to consider is that people aren’t always sitting in front of their PC to search for something online. On the contrary, they are more likely to use their phones. 

Here is why a digital marketing company will emphasize optimizing your website for mobiles.

• Increase website traffic
• Reduce bounce rate
• Rank higher on search engine results
• Increase sales

Ways Your Website is Optimized for Phones

Now that we have understood why we need to optimize our website for mobiles, let’s see how a mobile design agency optimizes it. Here are 6 ways a digital marketing website design agency will optimize your website for phones.

• Page Speed

One of the biggest reasons why a user would leave your website is because it’s taking too long to load. Why is what? The answer is simple. It’s because your website is built for a PC. When it comes to mobiles, you need to update your HTML, JavaScript code, and CSS.

More importantly, the digital marketing company will ensure that there’s no Flash since most phones don’t have it. In addition to this, they will also ensure that width matches ones that are ideally used for mobiles. 

• Website Design

When creating your web design, a creative digital agency usually focuses on ensuring that the design fares well on PC. However, they have to make some changes in the design and layout when it comes to mobile because, unlike PC, websites on mobiles are usually shown in a portrait format.

This is especially important if you have images and text accompanying them. For example, let’s say you have a flow chart or an infographic or even a product photo with a description next to it, designed to fit the landscape more. However, if the same image were to be displayed on a mobile, the image would be compressed and the text that was next to it would be shifted below it.

• Redesign Pop-Ups

Ideally, a digital web agency would suggest against having pop-ups for your mobile website, but if you still want them the digital marketing agency would redesign the pop-up. 

This is because while the PC might show the pop-up taking up maybe one-tenth or more of the page, on the mobile it would take up the whole screen. And since people aren’t particularly fond of pop-ups you can expect them to hit the back button if it happens.

When redesigning the pop-up, the agency will not have the same content as the one used on PC simply because the space is limited and you’re more likely to get the desired CTA if there’s minimal text. 

• Mark Posts as Mobile-Friendly

One of the easiest ways to let the users know that the website is mobile-friendly is by tagging it as so. All they have to do is add the tag when uploading content on the website along with the title tags and meta tags.

We hope this article helped you gain insight into how a mobile design agency optimizes your brand’s website for phones. 

We are living in a digital world, from laptops to tablets to phones and even watches, you can access the internet from almost any electronic device. And with the busy lives we all live, we need information at our fingertips, whether it’s about searching up a term, ordering pizza, or even buying a couch, having a website optimized for mobiles will bring nothing short of advantages for your company. 

Toshiko’s Tip of the Day: We suggest you ask your mobile design agency to carry out A/B testing if you’re unsure about the layout and design of the website. You can also use tools to check that show your website’s mobile friendliness. 

 

If you need assistance in marketing your brand, our team of dedicated professionals at SOL Digital will be happy to help. With several years of experience and even more happy customers, we are the one-stop for all your marketing needs.