How Web Design and Digital Marketing Go Hand in Hand
At the core of any digital marketing strategy, today lies a good brand website. People aren’t going to buy products and services from a business just because the online marketing company marketed their website.
More importantly, a website with the bare minimum is going not going to bring you any customers either. Why is that? There’s nothing interesting about your web design.
From the right theme to the color palette to navigation, and much more, there are several elements that play a crucial role in ensuring that your website is not just functional but also aesthetically pleasing.
Still confused? Let’s look at a simple scenario. Suppose you find THE coffee table on a social media sponsored page. So you click on the link that directs you to their website. However, the website doesn’t properly navigate you to the product, or maybe the layout simply confuses you and you can’t understand anything.
In other words, it doesn’t matter how much you spend on marketing, if people can’t understand your website or if it’s simply boring, not even top marketing agencies in the world can increase your sales and website traffic.
Even if we flip the situation, no matter how amazing your website might be, it means nothing if it isn’t marketed properly by the web marketing agency. Thus, web design and digital marketing directly impact each other and affect the performance of the other.
Here, we will elaborate on how web design and digital marketing go hand in hand in the digital world.
Why Is There a Need for High-Quality Web Design in Marketing?
When it comes to web design and digital marketing, the former does a lot more than just appear aesthetically pleasing and displaying the brand’s products and services. Here is why a digital marketing company will stress on creating an effective web design.
- Window to the Brand
One of the biggest reasons why companies and digital marketing consulting services spend so much time and money on brand web design is because it is the first place of interaction with your customers, especially for companies that rely heavily on online sales. More importantly, it is the place where the customer interacts with the company and so it goes without saying that, it’s essential to create a good first impression.
- Set Out from Competitors
In your industry, there are thousands of brands selling more or less the same products and services. So the best way for any digital marketing agency to make sure your brand stands out is by creating an artistic and effective web design.
- Builds Trust and Reliability
With an effective web design and digital marketing strategy, your brand is not only selling products and services but they are also building an authentic brand and platform for the customers. This goes a long way in building trust and reliability as people are more likely to purchase from your brand if the web design seems authentic and creative.
How Does a Brand’s Website Influences Marketing?
A good web design not only is easier to market but also contains content that will drive customers to your website. This makes marketing easier for a full service digital marketing agency. Let’s break down the influence web design has on marketing.
- Conversion Rate Optimization (CRO)
Conversion Rate Optimization is the process of getting the customers to carry out certain actions. This could be anything from purchasing a product, using a certain link, signing up for a newsletter, and more.
The online digital marketing agency will create a website that uses CRO to get customers to engage with the brand. So, when it comes to CRO, functionality is the priority of the marketing agency. If the CTA is too complicate or poorly designed, the conversion rate will decrease.
- User Experience
When potential customers visit your website, the first thing they do is judge the web design and how it works. For example, if there are too many pop-ups or unclear navigation, your bounce rate will increase. So, creating a good web design with the right CTAs (Call to Action) positively influence and form a good impression.
We hope this article helped you gain insight into how web design and digital marketing go hand in hand in the digital world. Think of your website as an online shop that needs the same amount of attention and investment as a physical one. So, for people to get to know about the website, you need to create and market an effective and functional website
Toshiko’s Tip of the Day: When creating a web design, a good digital agency will focus on brand image, color palette, layout, navigation, accessibility, and font. This will make both web design and marketing easier to navigate through.
If you need assistance in marketing your brand, our team of dedicated professionals at SOL Digital will be happy to help. With several years of experience and even more happy customers, we are the one-stop for all your marketing needs.