Minimalism in Branding: How a Design and Marketing Agency can Transform Your Brand

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Minimalism in Branding: How a Design and Marketing Agency can Transform Your Brand

If you’ve been around the internet at least for the last decade or so, you must’ve known what an uproar Burberry caused when it changes its logo for the first time in 2018. However, Burberry wasn’t the only brand to do so. Over the years, top digital marketing agencies have opted to create minimalist designs for brands rather than one that has more design elements. 

And since minimalist designs are trending, online marketing companies have profited the most by implementing such a design. But why is there such a need to create a minimalist design? If there truly is, how can a digital marketing agency use it for your brand?

Here is how a design and marketing agency uses minimalism to transform your brand. 

But before we delve into that, let us understand what does minimalism in branding means. 

What Does Minimalism in Branding Mean?

At the core of it, minimalism, as the name suggests, focuses on less. In simpler terms, it is a form of design technique that aims to highlight certain aspects of the design while stripping away any unnecessary elements. 

Its roots come from modernism, an art movement that began after WW1 that believed that the human condition could find healing in new and sleek approaches to art and design. Thus, the focus shifted to creating a sleek and minimalist design for household items. In other words, the aim of modernism was to look at art from a useful and practical point of view, where “function” was the highlight. 

Minimalism in branding means that the content or product is the main focus. Thus, the design lies in a “clean” or “blank” background to bring attention to the content or product. One could say it believes in the philosophy of “less is more”. 

But it isn’t just using a two-tone color palette and a bunch of words. It’s a subtle technique of using design, text, and colors to create a hierarchy wherein certain elements would outshine the others. 

Why are Brands Shifting Towards Minimalism?

One reason why brands and digital marketing agency services lean towards minimalist designs is that they want to emphasize the content. After all, content is king is rather important here. In this context, content is the text and images used. 

With the people mindlessly scrolling miles on the internet, there is a great sensory overload. So, when the design and marketing agency uses minimalism, the unnecessary elements are removed and the focus comes back to the text and the images. 

Also, people don’t want to read through a wall of text or be shown a dozen of photos to make a point clear. In fact, if you can’t make your point with content, you can expect your bounce rate to shoot up. 

Another reason why an online marketing services company prefers minimalism is to maintain a sense of consistency across platforms. Given that every company is now in the digital space, especially social media, minimalist designs work better are more aesthetically pleasing than maximalist designs. This is also because a cluttered website or social media page brings attention to everything and nothing all at once, and thus, reducing the chance of emphasizing the content. 

How Does a Design and Marketing Agency Use Minimalism for a Brand?

There are quite a few ways a marketing design agency can use minimalism, from website to social media to logos. Here is how a design and marketing agency uses minimalism to transform your brand.

Firstly, a design and marketing agency will focus on what is the highlight of your content. Rather than complicated designs, they’ll usually opt for a blank background or one with minimal and subtle designs. In doing so, the focus is brought to the text and the photos. 

Speaking of texts and photos, the aim is to get to the point without beating about the bush. So with minimalist icon designs, white spaces, and strategically placed text, top digital marketing agencies will make sure the text and imagery catch the reader’s eye when they view the content. 

Even the typography used for the text is simple and consistent. Rather than different fonts, the typography will use the same font, only differing in the size. Moreover, the layout of the website often follows a grid-like structure so that the text is easily readable and consistent with the images. 

We hope this article helped you understand how a design and marketing agency uses minimalism to transform your brand.

Contrary to popular belief, minimalism is not boring and serious. In fact, it takes immense effort and creativity to convey the message with minimum content. More importantly, it’s an absolute delight for a content marketing agency to go town with marketing. 

 

Toshiko’s Tip of the Day: If you’re looking to implement minimalism into your brand, we suggest doing a complete overhaul of your brand rather than building up to it with certain elements. This prevents the content from being misinterpreted as cluttered and empty all at once. 

If you need assistance in marketing your brand, our team of dedicated professionals at SOL Digital will be happy to help. With several years of experience and even more happy customers, we are the one-stop for all your marketing needs.

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