When Sun Pharma took over Ranbaxy it became India’s largest pharmaceuticals company and the world’s 5th largest generic pharmaceuticals company. For this momentous occasion, we conceptualized the theme ‘Soaring New Heights’ to highlight the growth story, history and vision of the company.
The theme soaring new heights was depicted by a flock of birds. If you saw from one angle it looked like the orange bird (depicting Sun Phamra) was the 1st, and if you see from another angle it looked like the orange bird was 5th. This represented its position in India (No.1) and in the world (No.5).
The value of humility was expressed through the only complete sentence in the entire brochure. ‘Since inception we have pushed boundaries to soar new heights; not so that the world can see us, but so that we can see the world better; to make it a Happier, Healthier Place.’
Apart from this sentence the entire brochure was made reader friendly highlighting only important facts and figures through icons and numbers.
July 4, 2020