Social Media Marketing

Creative ad agency and branding agency

There’s a high chance that you were scrolling through your social media before opening this page. And there’s even a higher chance that you saw a brand marketing themselves there. So what exactly is social media marketing? What do the best social media marketing companies do apart from creating a post?Social media marketing is a form of marketing wherein marketing consultancy firms use social media platforms to market brands, increase outreach, and much more.

What Does a Social Media Marketing Company Bring to the Table?

  1. Create social media posts (static posts, gifs, infographics, videos, etc.)
  2. Create social media marketing campaigns for your brand
  3. Design and optimize your social media account
  4. Post content regularly on your social media
  5. Keep track of the posts and analyze their performance
  6. Analyze your competitors
  7. Use social media sponsored post feature to increase reach and sales

What is the Right Social Media Channel for Your Brand?

When an online marketing agency or content marketing agency is choosing social media platforms for your brand they will focus mainly on where they can find your target audience. 

Usually, if it’s a B2C company, the digital marketing agency will opt for Facebook, Instagram, Pinterest, Twitter, TikTok. On the other hand, if it’s a B2B company, the content marketing firm will choose LinkedIn, and Facebook to network and increase their outreach. 

In-house Team or Outsourcing: Which One is More Beneficial for Your Brand?

Given the expanse of social media marketing, from formulating strategies to content creation, many companies are left scratching their heads when it comes to deciding between creating an in-house team or hiring a creative digital agency.

While your in-house team might know how social media works and have some knowledge of it, they might lack in generating leads and increase traffic to your social media. For that, it’s best to hire a creative digital marketing agency that has an experienced team of professionals who not only have a deep understanding of the platform but are also updated with the latest trends.

Where Do You Begin With Social Media Marketing?

While it may seem overwhelming, don’t worry, follow these steps and you’ll have some direction on your social media marketing journey.

  1. Shortlist all the social media platforms on which you want to promote your business.
  2. Create your social media accounts and add eye-catching profile pictures and headers.
  3. Formulate a content strategy for the social media, what kind of content, budgets, marketing campaigns.
  4. Create a social media calendar that posts the content accordingly
  5. Ensure that you use the relevant keywords in the content, making it SEO-friendly
  6. Don’t forget your CTA (call-to-action)
  7. Keep track of all the posts’ performance and analyze the result to see what worked best for you.

How Do You Get Started With Social Media Marketing?

Luckily, you don’t have to put in tremendous effort and learn new skills. At SOL Digital, our team of experts with years of experience can take care of your social media.

Get in touch with us to book a free consultation and we’ll help you out every step of the way! 

To see our social media posts made by us check our socialmedia section. Click Here

So what exactly is social media marketing? What do the best social media marketing companies do apart from creating a post?