Ways Top Social Media Marketing Agencies Use Affiliate Marketing for Your Brand

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Ways Top Social Media Marketing Agencies Use Affiliate Marketing for Your Brand

Have you ever scrolled through your social media feed and noticed people and pages adding links and referral codes to buy an item? While for the customers it’s an amazing way to save a few bucks on their purchase, it’s even more beneficial to the brand marketing it. 

But if the company is losing on a few dollars with the purchase and have to pay the influencer or page admin a commission, why would top social media marketing agencies use affiliate marketing? 

Before we delve into this question, let us understand what exactly is affiliate marketing and why do digital marketing consulting services use them.

What is Affiliate Marketing?

Affiliate marketing is the process of recommending and promoting other companies or individuals’ products or services in exchange for a commission. These are often mentioned as “sponsored posts”, “affiliate links”, “promo codes”, and so on. 

The idea behind this sort of marketing is that, if the consumer is interested in the product or service, they will use the code or link to sign up and make a purchase. Since consumers get a “good deal” with their purchases, a digital marketing company uses it to bring in many customers.

The more a company is willing to pay for affiliates the more people a growth marketing agency will approach for the same. If the offer is tempting, bloggers, influencers, etc., will accept it and promote it on their platforms for a commission. 

How is Affiliate Marketing Used for Brands?

Here are some ways how top social media marketing agencies use affiliate marketing for your brand. 

  • Social Media

While influencers take the cake when to comes to marketing brands on social media, internet advertising agencies don’t completely rely on them. Rather, along with influencers, they might run some sponsored posts that can be used to get the affiliate links and codes, marketing posts on the brand’s page, circulate the links among certain social media groups. 

  • Influencers

When it comes to social media, influencer marketing is the next big thing. From fashion influencers to food pages, if there’s an industry, there’s probably an influencer for it. With top influencers like Kylie Jenner, to your college mate who promotes products on their Instagram, these people get paid by companies or online marketing companies to promote their products and services. 

With their massive following, they have a high engagement rate. Taking advantage of such a following, the agency marketing will give these influencers a referral code or link that their followers can use to purchase products and services from your brand.

In some cases, they might just tag your social media account and you’ll see your follower’s list skyrocketing.  

  • Blogging

Bloggers are a personal favorite of digital marketing agency services as they usually specialize in a niche. So, it becomes easier for companies to narrow down their affiliate marketers list and approach those bloggers. 

When it comes to affiliate marketing in blogging, a content marketing agency will usually ask the blogger to write a blog about the brand, its products, and services. In doing so, they will ad images, and videos of the products and services. Most importantly, they will have affiliate links and codes that will direct the readers to the brand’s website. 

  • Email

Digital marketing consulting services will create a list of all the people who’ve subscribed to the brand’s newsletter or any other program. So, when they want to run an affiliate program, they will simply add these links and codes to these emails and send them out. 

Such referrals come across as a bonus to people who have subscribed to the newsletter. This gives the brand a two-fold advantage. One, they have their subscribers clicking on the links to make the purchase, and two, other people learning about this, will also sign up for the same. 

  • Videos

Most people don’t have the time to read through a barrage of text just to know whether or not the product or service is worth buying. To cater to those people, top social media marketing agencies create videos to talk about the brand and its products and services. 

These videos aren’t limited to YouTube but to other social media platforms like Instagram, Twitter, Tik Tok, and so on. In these videos, the affiliate links and codes will be mentioned in the caption or description section along with any relevant links. 

We hope this article helped you understand how top social media marketing agencies use affiliate marketing for your brand. 

While it may seem more of an expense rather than an investment, affiliate marketing is one of the most profitable forms of marketing both for the company and the promotes and the ROI for each is exceptionally high. 

Toshiko’s Tip of the Day: Even if you don’t want to run a big marketing campaign around it, you can always begin by promoting the links on your social media and website. 

If you need assistance in marketing your brand, our team of dedicated professionals at SOL Digital will be happy to help. With several years of experience and even more happy customers, we are the one-stop for all your marketing needs.

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