What Are The 7 Things a Good SEO Digital Agency Does For Your Company?
You’ve definitely heard of Search Engine Optimization (SEO), but do you know what exactly it entails and what services do SEO digital agency professionals provide to your company?
Due to the ever-increasing amount of jargon and acronyms, the Internet marketing sector can be highly unclear at times. This might be aggravating for a business owner. You’ve been told that you “need” SEO, but a SEO digital agency service won’t tell you exactly what you’ll be paying for.
Search engine optimization (on-page and off-page)
As a side point, a SEO digital agency may use the terms “on-page” and “off-page” SEO interchangeably.
On-page SEO refers to the aspects of your website over which you have direct control, such as linking structures, formatting, and header placement.
Link building, outreach, and anything else that you can’t control directly through your website are all examples of off-page SEO.
There’s a lot of crossover between on-page and off-page SEO work.
- SEO on a technical level
Technical SEO is mostly concerned with the structure of your website. It contains items such as:
- A well-organized connecting structure
- Header tags should be used correctly.
- 301 redirects that have been properly executed
- Page loading time
These are very basic parts that must be set up correctly in order to develop a solid foundation for your SEO approach. Many of them can be addressed during a preliminary site inspection.
- Conduct keyword research
The process of determining the ideal search queries to target for your organization is known as keyword research.
While this may appear to be a simple task, thorough keyword research necessitates a significant amount of effort. There are a number of elements that go into determining how “good” a keyword is.
When conducting keyword research, excellent SEOs consider search traffic, level of competition, and user intent, to name a few factors.
- Outreach/link building
One of the most time-consuming parts of excellent SEO work is keyword research. In Google’s eyes, your website’s backlink profile accounts for a significant percentage of its reputation. In other words, the more high-quality links pointing to your website from high-authority websites, the more likely Google and other search engines will promote your pages to their consumers.
When working on your website, most SEOs will employ a variety of link-building tactics, including:
- Providing high-quality content to other websites (infographics, movies, guest posts)
- Obtaining a listing in trustworthy directories for your website
- Creating excellent material that is naturally linked to
Link building necessitates a full understanding of the process, as Google frowns on websites that have “unnatural link profiles” as a result of low-quality links, obvious link-building exclusively for SEO, and other unethical methods.
If your website receives a Google penalty, it may be totally de-indexed until you correct the problem. This implies that getting link building right the first time is crucial.
- Creating content
Without content, SEO is ineffective. Blog entries, website articles, and thorough infographics are all examples of content development. The idea is to develop high-quality material that will be linked to by others, either naturally or through outreach.
Content development is not as simple as it appears. Consistently publishing material that adds value to your website can be difficult, and the entire process is regulated by keyword research and correct technical SEO.
- Competitor analysis
Any SEO plan worth its salt should include competitor research.
One of the most useful aspects of Internet marketing is the ease with which you can examine your competitors’ techniques. If something is working for a competitor in the digital realm, there’s a good possibility you’ll be able to adopt a comparable technique and achieve similar results.
Competitor research is looking at competitor websites’ backlink profiles for link chances, looking at sites that outrank you for certain keywords, and checking in on competing websites in general to see what kind of content they’re producing and how they’re promoting it.
- Avoid negative SEO
This is where technical SEO and link building collide. There are good backlinks and harmful backlinks, both of which might harm your site’s rankings.
It’s critical to keep track of inbound links to your site so that the bad ones can be disavowed through Google or gently requested by the linking websites to be removed.
Are you looking for a search engine optimization (SEO) digital agency?
Now that you have a better understanding of how SEO works, you can start looking for the right agency to work with.
Our skilled team of Internet marketers at SOL has years of experience creating tailored SEO strategies for clients across a wide range of sectors. We know what it takes to run a successful SEO strategy, and we’d be delighted to do so for your company.