What Can Clients Expect From a Best Social Media Marketing Agency
What should a client expect from the best social media marketing agency? Let’s take a look at what clients anticipate from the best social media marketing agency (and what social media agencies need to be clear about providing to customers).
For a variety of reasons, potential clients begin to investigate working with the best social media marketing agency or practitioner.
They may be too preoccupied with their day-to-day responsibilities to handle their accounts on their own. As their brand and following grow, they may be concerned about growing demand or activity across numerous social media. Perhaps they require expert assistance in developing remarkable strategic content.
Clients must know what to anticipate, regardless of why they choose to work with the best social media marketing agency, and social media marketing businesses must be clear and focused on meeting those expectations.
Despite the fact that every digital firm has its own procedures and systems in place, clients should be able to expect some basic things from the majority of them.
1. The majority of social media agencies provide fixed-fee services.
Because social media marketing is such a broad industry, it’s only natural that the best social media marketing agency can provide a wide range of services.
The following services may or may not be included in these offerings:
- A social media marketing approach
- Creating content for each social media network
- Creating, setting up, or improving social accounts that already exist
- Organizing or supervising various promotions
- Creating, administering, or running social media advertisements
- (Note: This is typically not included by most marketing agencies, and instead is offered by advertising firms.)
- Social listening and community management and engagement
Many companies will provide “tiered plans,” in which clients can select the services and scope of work (such as the number of posts or platforms) that they require for a flat fee.
At a best social media marketing agency, a client will normally sign a contract and a retainer. The client will be charged a flat amount at the beginning of the month after that. While some agencies need three- or six-month contracts, many others offer month-to-month services.
2. The agency will learn everything there is to know about the client’s brand.
A social media marketing agency should ask a lot of questions about the business, branding, product, and service of a possible client.
If the agency fails to do so, the customer should flee as quickly as possible.
No one should be crafting a plan, posting content, or interacting with a brand’s followers unless they are knowledgeable enough to operate as an extension of that brand.
(Download this free fast handout about what to ask when hiring a social media manager if you’re looking for one for your company.)
The account manager will most likely want to schedule a conversation with the customer to learn more about their business or send a questionnaire to collect the information they require. (The best social media marketing agency should wish to learn more about a client’s business!)
Both of these posts are for fitness brands, but they clearly target two different audiences:
Clients should be asked the following questions by a social media marketing agency:
- Who are the people who make up your target audience? Do you have any buyer personas created?
- What are the issues that your customers are having?
- What are your objectives for social media marketing?
- What distinguishes your product, service, and/or brand?
- What language do you use, or don’t use, in your daily life?
- What other important brand policies should we be aware of?
- Be as specific as possible during this stage of the process, when everyone is getting to know one another. That will almost certainly boost your chances of success if you hire a good agency.
3. The customer will authorize access to the agency’s social media profiles.
Once a customer has signed on with a social media firm, they must provide the agency access to their social media accounts so that they can post to and manage their various social media sites.
A client may use the Business Manager on Facebook (and thus Instagram) to grant the agency posting access to their account.
You can also grant other team members access to YouTube and LinkedIn as publishers.
A social media management platform like Agorapulse may already be used by an agency to add particular team members to an account and offer them different levels of access, such as the ability to develop and publish material or retweets
4. Industry specialists will be included in the social media agency.
A customer might not be aware of every new Facebook or Instagram algorithm that changes best practices and affects how their content appears in feeds… However, the company’s social media agency should.
Platforms for social media vary frequently, as do best practices and tools for boosting performance. Account managers should be well-versed in all of these changes, as well as possess in-depth strategic expertise that they can apply to the benefit of their clients.
Clients should not be scared to inquire about a social media agency’s strategy and how it intends to achieve the precise results it has promised (or said that it is targeting).