Greaves Cotton is an extremely well established auto ancillary brand that has been there since 1859. It is one of the most preferred engine brands for LCVs. However, when it comes to branding there was a challenge of maintaining the brand consistency across all marketing platforms. We did just that for them; we created a guideline and some content that spoke one brand language at their exhibition space in India’s largest auto exhibit, Auto Expo.
July 10, 2020