Search Engine Marketing
To rank on top of the search engine results we create content that is relevant to the brand and at the same time search-friendly. That means we use SEO optimization to include keywords to make the content that can increase your webpage visibility and build on organic traffic. After doing that, the sem marketing agency would use relevant keywords and bid a price they’ll pay for each click on the ad.
So, while your website might have all the ingredients to make the perfect place for your customers to shop, they won’t know about you until you market your website and use the right keywords.
Social Media Marketing
Social media marketing consists of marketing the brand, its products, and services on social media. In simple words, the online digital marketing company would create content geared to social media platforms including Instagram, Twitter, LinkedIn, Pinterest, Tik Tok, and so on.
However, creating social media posts isn’t the only thing social media marketing comprises. It also includes other services such as creating customized content to promote the brand, creating content for sponsored posts, carrying out marketing campaigns, creating and managing your social media account (using the right profile picture and header, writing the relevant and necessary content in bios), analyzing competition, analyzing the content performance, and so on.
From the ad banners at the side of the newspaper article on the news app to full-blown sponsored posts on Instagram to a complete marketing campaign that has influencers promoting your brand. As an online ad agency, we strive to create content for ads that increase sales.
As one of the oldest forms of marketing, as an internet marketing company, we create customized content for each email, keeping in mind the target audience. Since people are rather specific about what they want in their inbox as many companies end up spamming their audience, it’s important to understand the customer wants from your brand.
Digital Public Relations
Public Relations (PR) is essential for any company if they want to stay relevant and have a loyal customer base. More importantly, it helps build a rapport with your audience irrespective of them being your customer or not. From replying to comments and DMs to liking and sharing content in which customers talk about your brand are all elements of what makes for online public relations.