The world has many pharmaceutical companies but Sun Phamra wants to be one with a difference. They do not want to be just another pharmaceutical company, they want to be a healthcare company. You would ask – what is the difference? While pharmaceuticals are all about demand, supply and highly profitable diseases, healthcare is about solving peoples’ medical problems with a humane approach to making available, affordable and quality medicines to reduce human suffering.
The brochure was made user friendly by having no long paragraphs, only key facts, figures and numbers put interestingly. The theme was explained in the front page. ‘What is the use of innovation if it is not accessible, what is the use of accessibility if it is not affordable? Healthcare is all about balance, and we are continuously striving to achieve this balance. Because in our mission to make the world a Happier, Healthier place we know that making a positive difference is the only way of creating an impactful, global healthcare organization that the world can look up to.’