TileBathKitchen is an ecommerce venture that sells all materials that go into home building on an online platform. The benefit of this venture is that one can compare products from many sellers at one time and even visualize how they will look on the walls and floors of your dream home. The logo that we have created reflects the novel e-commerce venture as it was a pioneer in bringing the building materials industry online. We also created identity extension into physical evidence of the brand visualizing how stores, trucks and their packaging material will be designed.