Every year we create an annual theme for one of the most profitable arms of the the Aditya Birla Group – Epotec. This theme is the overriding marketing communication for all the internal and external campaigns. The theme we suggested in FY 18-19 was Protect, Preserve, Progress. It highlights that our epoxies protect the surfaces that they are on and hence make it last longer. They preserve the environment and they are sustainable and progressive in nature. Based on this theme we also create other graphics through the year that supports it and highlights key facts about the company.