We created the concept, copy, content and visuals for Sun Pharma that were centered around its corporate tagline ‘Reaching People, Touching Lives’. While Sun Pharma has been around for decades it was always viewed as a product centered company, but we like to believe that pharma is less about products and more about solutions for the wellbeing of life on earth. Through these designs we aim at giving the company a more human centered and solution oriented approach.
The use of children in the graphical theme is to represent the youthfulness, curiosity and constant learning culture of the company.